Social media plays a vital role in marketing your business ventures. However, using various platforms such as Instagram can seem intimidating, especially when you are just starting out. All you see is a blank profile, with little or no content and perhaps only a few followers. But, that’s ok! Everyone has to begin somewhere. So, take it slow if necessary. Taking the time to plan and using the right tools will have your Instagram page up and running in no time.
Why should you use social media apps such as Instagram in your business? The top reason is the access you have to millions of people from across the globe right at your fingertips. No matter who your audience is or where they may reside, you have the opportunity to reach your target market. Plus, it can drive additional traffic to your website and convert leads into paying customers.
For your profile to be successful on Instagram, you will need to do more than merely post "pretty images." You should take into consideration the message and aesthetic you want to portray to your followers. Conveying the right message begins with having a clear vision and strategy for your brand. As a result, you can design a definite theme for your audience to view on your page. It also helps to become familiar with your audience and determine the content they wish to see. Plan how often you will post your content and be consistent. Consistency coupled with delivering great content will establish your brand as the “go-to” business.
The final tip is to create a captivating business profile. As soon as a potential follower clicks on your page, they should instantly learn about your business. Your profile picture, typically your logo, should relate to your business (unless you have a personal brand). Furthermore, your business description should be clear and concise including contact information and a website (if applicable). In doing so, you have an added opportunity to make your brand recognizable.
Incorporating these tips into your marketing strategy provides the makings for a successful Instagram page. After you develop your content, make it easier on yourself by integrating automation to schedule your posts in advance.
Learn about some of the top apps for automating your social media by reading our article “4 Free Apps to Manage Your Social Media.“