Maintaining an active social media presence has become essential to promoting one’s brand and standing out in the business world. But, sometimes coordinating multiple social media platforms is overwhelming. But do not panic! Managing social media has never been easier. Today, there are a variety of apps and websites that are available right at your fingertips that make the process simple.
Through automation, integrating these apps into your social media plan will save you both time and energy. The best apps allow you to organize different platforms through just one account. While various apps can be pricey, we will share the top 4 free apps you can use to manage your social media for the budget conscious entrepreneur.
1. Gremlin Social
Gremlin Social is a web-based management platform for Facebook, Twitter, and LinkedIn. Like many of the apps mentioned in this article. It prides itself on being a one-stop shop for all of your management needs. In your Gremlin account, you can quickly schedule posts and utilize a variety of management tools to track performance. Some of the newer features include a content library and a tracking tool that monitors if your business name is discussed anywhere on a website.
While limited to only one social media platform, the iPhone app Preview is perfect for those who just use Instagram. Through this app, you can post unlimited times, rearrange or edit your posts, and schedule in advance. Additionally, the analytics tool allows you to see which posts generate the most views, likes, and comments. Since it is managed through your phone it is perfect for the on-the-go entrepreneur.
HootSuite is one of the most popular management apps and the go-to for most businesses. This app allows you to systemize your posts on a variety of platforms such as Facebook, Instagram, and more. You can also conveniently schedule your posts in advance instead of publishing them individually through manual use. With their free version, you can manage up to 3 profiles, have access to basic analytics, and schedule up to 30 messages in advance. This app is by far one of the best tools to utilize for your social media management.
With Buffer, you can schedule posts, track content performance, and manage multiple accounts under one domain with ease. The user friendly dashboard gives you full customization of your posting schedule and the ability to track your analytics. One of the best features of this app is the capability to add videos and GIF’s (a feature not many apps offer). Additionally, you can use the browser extension to add web links and save things you wish to share later.
No matter which app you choose, you are bound to get your social media management organized and on track. Do you have a favorite social media hack? Share with us in the comment section below.